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Search Engine Land recently unveiled a shortlist of 89 nominees in 18 categories for the 2016 Landy Awards, compiled from leading digital agencies, in-house marketing teams, and individuals around the world.
From the nearly 200 submissions that applied for this year’s awards, Eden Advertising & Interactive has been selected as one of this year’s finalists in the category for Best Overall Search Marketing Initiative – SEO & SEM.
Eden submitted their case study involving a Canadian, short-term loans company, MagicalCredit.ca. Directing and implementing Magical Credit’s SEO and Paid Search since their operations opened in 2014, Eden has transformed this start-up business into a recognized short-term loan company Canadians can easily find online and trust.
Eden quickly surpassed the company’s goals and expectations of building online brand awareness and driving qualified leads to the site. Eden’s SEO and Paid Search initiatives for MagicalCredit.ca in 2016, compared to the previous year, saw a significant climb in keyword rankings, overall traffic, direct website visits, online goal conversions, phone calls, and more.
During the campaign period, Eden achieved the following highlights:
- The MagicalCredit.ca website has ranked organically for over 5,700 relevant keyword variations, with a variety of highly competitive search terms ranking organically on the first page of Google.
- Overall traffic to the site increased 180%.
- Direct traffic to the website increased 281%.
- Applications filled out, as a result of SEO, and SEM initiatives more than doubled.
“We’re extremely excited and honoured to be recognized by Search Engine Land for our SEO and SEM marketing initiatives for MagicalCredit.ca,” said Esther Willinger, president of Eden Advertising & Interactive, in a statement.
“We believe that every marketing concept can be optimized. Carefully selecting the right message, in combination with creative and appropriate media is essential to connecting our clients with customers that need their products and services. Being a Landy Finalist further reinforces that we are doing something right in our results-driven approach to SEO and SEM services for our clients.”
Mark Joseph, President and Founder of MagicalCredit.ca also commented: “We’ve been working with Eden from the beginning. They helped us build our brand and strong online foundations from day one, so that all our online marketing plans could be seamlessly integrated, tracked, and expanded as needed. We are pleased, but not surprised, that Eden was chosen as a finalist for BEST Overall Search Marketing Initiative – SEO & SEM. We are very proud to be an Eden client and look forward to our ongoing growth together.”
In the increasingly competitive search advertising space, campaigns submitted for consideration displayed innovative tactics and execution of strategic initiatives.
“The high level of sophistication and creativity of the campaigns submitted this year was inspiring. They made judging tough, but never boring,” adds Ginny Marvin, Paid Media Reporter at SearchEngineLand.com.
Winners will be announced during an evening awards ceremony and celebratory gala held on September 28, 2016 in New York City. The Landy Awards gala will be a an industry celebration during the week of Search Engine Land’s annual SMX East Conference, where the search industry gathers for continuing education on best practices in SEO and search advertising.