Sizmek yesterday announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS). The accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop.
Sizmek office in Germany
“We are very excited about accreditation for the Sizmek Advertising Suite. This represents another milestone in becoming the independent leader in media, data and creative and strengthens our position as the largest globalMark Grether, CEO of Sizmek
buy sidestack. SAS is part of yet another product rollout following the successful launch of the new Sizmek DSP earlier this year.”
Sizmek says is committed to providing agencies and advertisers with an independent, unbiased account of their digital marketing campaigns and has historically demonstrated that commitment through accreditation of many of its measurement and reporting services.
“Our clients have told us that closed platforms and walled gardens are an obstacle to improving first-party data. Additionally, walled gardens do not provide enough of the right data to effectively measure campaigns. In response, we’re happy to offer a self-service, MRC-accredited, cross-device solution capable of offering raw data on the path to conversion with viewability and custom data points.”Volker Hatz, Chief Data Officer at Sizmek