Small Businesses: Social Media is the most difficult part of the marketing
In Canada, a study conducted by Little Dragon Media, revealed that small business owners find social media community development to be the most difficult part of their digital marketing strategy.
The study surveyed 500 Canadian small business owners with the question: “What part of your company’s digital marketing do you struggle with the most?
The majority of small business owners struggle with getting fans and followers on social media and ranking high on search engines.
While the male owners are more concerned with ranking on search engines and positive reviews, the female business owners have more concerns about the social communities, the study shows.