Smartly.io last month launched a new Pinterest solution with automated content creation, campaign management, in-depth reporting, and optimization. Smartly.io says this features will support advanced advertisers and agencies as they look to reach new users, leading ad operations and creative automation platform.
With 97 percent of Pinterest search queries unbranded, Smartly.io, now a Creative Pinterest Marketing Partner and Advertising Pinterest Marketing Partner, is helping marketers tap into 250 million purpose-driven users who are actively searching for inspiration but haven’t yet made a purchase decision.
That mid-funnel mentality of Pinterest users is an opportunity, and Smartly.io helps advertisers pull in users not yet familiar with their brand. Video and Image Templates, a tool Smartly.io first built for Facebook, is now available for Pinterest. These in-platform creative editors allow brands of any size to create and manage a high volume of still and video ads in real-time to reach the right audiences. Advertisers can automatically create on-brand Pins by combining their own content, such as product images, with text, branding, shapes, overlays, fonts and more.
The app Hopper that has used Smartly.io’s automated video advertising in a prospecting campaign on Pinterest. Smartly.io adapted Hopper’s existing video assets according to Pinterest’s creative best practices to launch flight deals for six departure cities in North America.
“At Hopper, we have been eager to unlock the value of Pinterest as the platform can help us reach and convert audiences who are actively interested in traveling. By combining creative services with their proprietary technology, Smartly.io allowed us to automate video advertising for Pinterest for the very first time.”
Simon Lejeune, Head of User Acquisition, at Hopper
Smartly.io for Pinterest also allows advertisers to analyze campaign data and take action to tweak campaigns from the same view. Brands can access in-depth dynamic reporting for insights at the campaign, ad group, and ad level to drive performance and inform campaign optimization. It also expands on Pinterest-native tools by adding cross-account reporting and analysis with multiple accounts viewable at once, critical for agencies and advertisers who manage multiple accounts.
The tool also simplifies the management of Pinterest boards, Pins and ad campaigns by bringing them all in one place. The campaign review functionality allows for multiple users to collaborate on drafts and review all campaign content prior to publishing.
“This is an exciting step for Smartly.io to expand our offering to Pinterest, where online advertisers see huge potential. It is easy to see why, because Pinterest is an incredible visual discovery engine where people have a strong intent to purchase. The good results that our customers have seen in Pinterest prove now is the right time for Smartly.io to help them scale their advertising by making the tool that our customers are used to in Facebook and Instagram available on Pinterest.”
Kristo Ovaska, CEO and Co-Founder of Smartly.io