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Sojern, today announced it has acquired Adphorus, a company specialized in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for efficient ways to attract new customers.
Rabe noted, “Our clients know that Facebook attracts 2 billion users a month, with the average user spending nearly an hour every day. The only question for travel marketers has been how to capitalize on that scale to drive bookings. As we researched the market we came to the conclusion that only one company had cracked that code: Adphorus. Through years of refining experimentation methods and travel-specific best practices, they’ve helped some of the biggest brands in travel maximize revenues from Facebook’s breadth of advertising products.”
Recognized as a Facebook certified partner since 2014, Adphorus now employs 50 team members in Istanbul and Berlin and serves top travel brands including Expedia, Trivago, and Kayak. It will continue to operate as a standalone company post-acquisition. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven $10 billion in global bookings, and serves over 4,000 clients in 50 countries. The company offers products and services in the global travel advertising space as well as in commission-based distribution markets.