Spotify to discontinue Car Thing device

Car Thing, launched in 2021, was Spotify's first foray into hardware and allowed users to control Spotify playback through car speakers using voice recognition and preset buttons.

Spotify Car Thing
Spotify Car Thing

Spotify this week announced the discontinuation of its Car Thing hardware device in an email to users and a statement on the company's website. Car Thing, launched in 2021, was Spotify's first foray into hardware and allowed users to control Spotify playback through car speakers using voice recognition and preset buttons.

Car Thing is a voice-controlled device designed to connect to a user's smartphone and provide access to Spotify. The device features a physical dial and buttons for basic controls, along with voice recognition for hands-free music selection and playback.

According to Spotify's announcement, the decision to discontinue Car Thing is part of a strategic shift to streamline its product offerings. The company states its commitment to providing a superior listening experience but will focus on "developing new features and enhancements" for its core music streaming service.

Car Thing will cease operation entirely after December 9, 2024. Spotify recommends resetting the device to factory settings and disposing of it according to local electronic waste guidelines. Users can continue to access Spotify in their cars through the Spotify app on their smartphones or via Bluetooth or auxiliary cable connections, depending on car compatibility.

The discontinuation of Car Thing signifies a shift in Spotify's hardware strategy. While the company launched Car Thing in 2021 at a price of $89 according to news articles at the time, it appears the device did not gain enough traction to warrant continued production. This decision may indicate a focus on software development and integration with existing in-car entertainment systems for future innovations in the car listening experience.

Alternatives for in-car music streaming

While Car Thing is being discontinued, there are several alternative ways to enjoy Spotify in your car:

  • Spotify Mobile App: The core Spotify app for smartphones allows users to control music playback directly on their phones, which can then be connected to car speakers via Bluetooth or auxiliary cable.
  • CarPlay and Android Auto: Both CarPlay and Android Auto integrate smartphone apps with compatible in-car entertainment systems, allowing for voice control and touch screen access to Spotify playback.
  • Bluetooth Integration: Many modern cars offer Bluetooth connectivity, allowing users to stream music directly from their smartphones to the car's speakers.
  • Auxiliary Cable Connection: For older car models without Bluetooth, an auxiliary cable can be used to connect a smartphone to the car's audio input jack.

The discontinuation of Car Thing marks the end of Spotify's first hardware venture. While some users might be disappointed, Spotify's focus on software development and integration with existing car systems suggests continued innovation in the future of in-car music streaming experiences.

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