On November 10, 2026, Supermetrics launched Campaign Manager, a product that lets marketers create and change advertising campaigns on seven platforms from inside an AI chat, and the list now includes ChatGPT Ads. One week earlier, when the Helsinki-based company first described campaign creation through Anthropic's Claude, it named six platforms and no OpenAI product.

In Short

On November 10, Supermetrics launched Campaign Manager, which lets marketers build and change ad campaigns on Google, Meta, LinkedIn, Microsoft Advertising, TikTok, Snapchat and ChatGPT Ads from an AI chat. It affects agencies and in-house teams that already analyze ad data in tools such as Claude, because the same conversation can now push budget, status and creative changes to live accounts. Write access is switched on per ad account, budget moves can be capped, chosen changes need sign-off, and every change is logged, according to Supermetrics.

What the product does

According to Supermetrics, Campaign Manager is meant to close the gap between understanding campaign performance and acting on it. The announcement describes a familiar problem: teams move between several ad platforms, reconcile figures that do not match, and then translate recommendations into changes by hand. The company's answer is to put cross-platform performance data and campaign actions in the same chat window, with changes applied after what it calls "a simple in-chat approval."

The announcement lists five capabilities. Marketers can move from identifying an opportunity to implementing a change "through connected workflows"; manage campaigns across supported channels in "a more unified experience"; ground AI recommendations in connected data and business context; apply "configurable approvals, permissions and budget guardrails" to campaign actions; and keep visibility into changes "through logging and oversight capabilities."

Supermetrics' product page is more specific than the announcement. It describes changing budgets and status for campaigns, ad groups and ads across several platforms in a single request, as well as creating campaigns and ads, updating targeting and swapping creatives. Nothing changes on an account until write access is switched on for that ad account, according to the page. Users choose which changes require sign-off, can cap how far budgets are allowed to move, and see every change in one log. A feature called Business Context stores targets, budgets and naming rules once so they do not have to be restated in each conversation. The page also lists campaign audits and monitoring with alerts sent by Slack or email.

Neither the announcement nor the main text of the product page mentions bids.

The product's name is not settled either. The announcement's headline and first paragraph call it Campaign Manager; every later reference, including the chief executive's quotes, says Campaign Management. The product page, at supermetrics.com/platform/campaign-management, uses "campaign management" in sentence case.

Seven platforms, and the newest is ChatGPT

The November 3 announcement covered Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn and Snapchat. The November 10 list adds ChatGPT Ads, making seven.

OpenAI's ad business is young but no longer small. Its self-serve ads manager was in testing with pilot advertisers in April, when only a reach objective priced at a $60 CPM worked. By August 31, OpenAI said ChatGPT ads had reached a $1 billion annualised run rate. In October, the company said the ads were sold in 89 countries and that more than 100,000 advertisers had run campaigns since launch, a cumulative figure rather than a count of active buyers.

Buying runs through self-serve Ads Manager or through technology partners. Pacvue joined the pilot in May as a partner that lets brands launch and manage ChatGPT campaigns inside its commerce media platform. Criteo said in June that more than 2,000 brands were advertising on ChatGPT through it, and Adform was selected as a technology partner for the European rollout in September. In the same month, OpenAI let advertisers run ChatGPT ads from HubSpot and Shopify, with campaign creation handled by an Ads Manager plugin inside ChatGPT and a confirmation step before changes apply.

Where Supermetrics fits in that structure is not explained. The announcement does not say whether it is an OpenAI technology partner, which interface it uses to reach ChatGPT Ads, or which actions are available on that platform compared with the other six. OpenAI did not contribute a statement.

The question of which chat tool does the work has also shifted. The announcement says marketers can act "from whichever AI solution they currently use," yet names only Claude. A Supermetrics guide dated September 22, 2026 had said campaign changes were not available through Supermetrics for ChatGPT. The product page now carries buttons to try campaign management in both Claude and ChatGPT, though neither the page nor the announcement states which actions work in which assistant.

What changed in a week

On November 3, Supermetrics described three controls: newly created campaigns paused by default, edits that could be reviewed before they applied, and approval requirements that could be set per account. PPC Land noted at the time that the wording left open whether an account could be configured to skip review.

The November 10 wording moves toward an answer without quite giving one. "Configurable approvals" and a product page that lets users choose which changes need sign-off suggest that some changes can go through without it. The announcement does not repeat the paused-by-default rule. In its place come three controls that were absent from the November 3 text: permissions, guardrails on budgets, and a log of every change. That log is, in effect, an audit trail for actions an AI model proposed and a person approved. Supermetrics did not say how long entries are kept, whether they record which model drafted a change, or whether they can be exported.

The design sits in a crowded field. X's Ads MCP server, released in August, creates campaigns paused, with activation as a separate call. Meta's Ads AI Connectors, opened in beta on April 29, let agents create and edit ads, ad sets and entire campaigns from the start. Google has moved more slowly: version 0.0.6 of its Google Ads MCP server, published November 2, added four write tools with a propose-and-confirm step, but campaigns, budgets, bids and keywords remain out of its reach. Microsoft Advertising's MCP server entered an open pilot in June with read-only access.

That contrast matters. Supermetrics says it can change budgets on Google and Microsoft campaigns from a chat, something neither platform's own MCP server offered at the time of those reports. The standard advertising APIs of both platforms have long supported budget and status changes, and a third party can build on them. Supermetrics did not say which interfaces it uses.

One agency's numbers

The announcement's customer example is Premier Cru Solutions, a six-person digital marketing agency serving premium and luxury wineries. According to Supermetrics, the agency saves around 30% of its time using Campaign Management and Supermetrics for Claude, building, restructuring and optimising Google Ads and Meta campaigns from one chat. In one Google Search rebuild, a campaign build estimated at 14 hours took two, "before final fine-tuning."

On those figures, the build time fell by about 86% (PPC Land calculation). Three caveats apply. The 14 hours is an estimate rather than a measured baseline. The two hours stops before final fine-tuning, so the full job took longer. And nothing in the announcement describes how the rebuilt campaign performed once it ran.

Matthew Thompson, founder and head of growth at Premier Cru Solutions, described the change in terms of workflow rather than headcount. "Getting our data into Claude with Supermetrics changed how we analyze," he said. "Campaign Management is changing how we work. We find the problem and make the fix across Google and Meta from the same chat, and every change gets checked before it goes live." He added: "We aren't using that time to take on more clients. We're using the time and richer data to give our clients answers they may have never had before."

The example still matters. Supermetrics' November 3 case, the Norwegian agency Layer, was about reporting. Premier Cru offers a figure for the write side of the product: building and changing campaigns rather than summarising them. It remains a single, vendor-supplied account from a small agency working on two platforms.

Three platforms speak, four do not

The announcement includes statements from three of the seven platforms. Alfie Villanueva Brandt, senior manager for ad product partnerships at Snapchat, said the partnership "helps advertisers turn insights into action with the AI tools they already use." Jason McKay, vice president of partnerships at Microsoft Advertising, said: "Together with partners like Supermetrics, we're helping marketers turn trusted, connected data into better decisions and faster action, while keeping them in control."

David Kaufman, global head of monetization product partnerships at TikTok, spoke about TikTok's own tooling rather than Supermetrics. "Agentic AI is transforming marketing and it requires an interconnected ecosystem for marketers to realize its full potential," he said. "The TikTok MCP Server enables developers and platforms to build AI solutions that connect seamlessly with TikTok." The TikTok Ads MCP Server was already in use elsewhere: Kochava named it in August when its StationOne product added five ad-platform workspaces for chat-run ad operations. Snap opened its own MCP server to third-party AI agents in June.

Google, Meta, LinkedIn and OpenAI offered no statements. None of the three platform quotes describes the technical terms of the partnership, such as access levels or rate limits.

Who is speaking for Supermetrics

This time, the quotes come from Anssi Rusi, whom the announcement identifies as CEO. Supermetrics appointed Rusi co-CEO alongside founder Mikael Thuneberg in January 2023; Thuneberg, described as co-CEO and founder, was the spokesman for the November 3 announcement.

Rusi framed the launch around teams that already run analysis in a chat tool. "Some are still getting their data connected. Others are already using tools like Claude to analyze performance and work out what to do next," he said. "For those teams, the question is, 'Why do I have to leave this conversation to make the change?'"

He was equally direct about limits. "AI will only be as valuable as the data and context behind it," Rusi said. "The future of marketing isn't about handing every decision over to AI. It's about giving marketers the intelligence, confidence and control to act at the speed their businesses demand."

Founded in 2013, Supermetrics says more than 200,000 businesses use its products and that it employs 350 people across Europe, Asia and North America. When it raised €40 million in a round led by Highland Europe in August 2020, it reported more than half a million users in over 14,000 businesses. The company has not explained how the two business counts compare, so the gap between them should not be read as growth on a like-for-like basis.

Why the write side matters

Reporting errors cost time. Campaign errors cost money, which is why the approval design attracts more scrutiny than the analysis features. Agents already change live accounts in measurable numbers: Ads Uploader said in October that 17.5% of its 36,289 Meta ad batches in September came from AI agents connected through its MCP server or command-line tool.

Products like Campaign Manager are built on the human in the loop model: the AI drafts, a person approves. The value of that model depends on settings the announcement leaves vague. If approvals are configurable, someone decides which changes skip them. If budgets can be capped, someone sets the cap. Supermetrics says those settings exist; it has not published defaults.

What the announcement leaves open

  • Pricing. The product page offers a free trial but names no plan or price for campaign management.
  • ChatGPT, as platform and as assistant. The interface Supermetrics uses for ChatGPT Ads is not described, and no comparison shows which actions work in Claude versus ChatGPT.
  • Defaults. Whether new campaigns are still paused by default, and which changes require sign-off out of the box, is not stated.
  • Adoption. The November 3 figure of more than 6,000 customers using the Claude connector was not updated, and no count of Campaign Manager users was given.

What would settle most of these questions is the same thing missing on November 3: data on how many AI-drafted changes are approved, how many are rejected, and what happens to performance afterwards.

Timeline

Summary

Who: Supermetrics, a Helsinki-based marketing data company founded in 2013 with 350 employees, which says more than 200,000 businesses use its products. Its CEO Anssi Rusi spoke for the company. Premier Cru Solutions, a six-person agency for wineries, is the customer example; Snapchat, Microsoft Advertising and TikTok supplied statements.

What: Campaign Manager, also called Campaign Management in the announcement, lets marketers create and change campaigns on Google, Meta, LinkedIn, Microsoft Advertising, TikTok, Snapchat and ChatGPT Ads from an AI chat. Controls include per-account write access, configurable approvals, permissions, budget caps and a single change log. Premier Cru says it saves around 30% of its time and finished a Google Search build estimated at 14 hours in two, before fine-tuning.

When: November 10, 2026, one week after Supermetrics' November 3 announcement on campaign creation in Claude across six platforms.

Where: The announcement came from Helsinki. The product works inside AI chat tools, with Claude named in the announcement and Claude and ChatGPT offered on the product page, and writes to seven advertising platforms.

Why: Supermetrics argues that marketers lose time between spotting a performance problem and fixing it across separate ad platforms. For advertisers, the launch adds OpenAI's ad platform to the accounts an AI chat can change through one connector, while the approval settings, pricing, bid controls and defaults that decide how much spending is left to a person remain undisclosed.