Supermetrics today announced the launch of Supermetrics for Excel, a new tool that automates marketing reports and dashboards in Microsoft Excel. Supermetrics for Excel helps marketers to make better data-driven decisions by collating data from over 50 marketing platforms and ad networks into Excel and visualizing the results for faster interpretation and analysis.
According to Supermetrics, for companies working with online advertising, SEO, social media, and web analytics platforms, problems surrounding performance reporting and analysis are common. Data dispersed across multiple marketing platforms can be time-consuming and difficult to collect, monitor, and analyze error-free.
Supermetrics says with Supermetrics for Excel, businesses can save hundreds of hours of tedious manual work every year, eliminate human error, and make better decisions in real-time. Repetitive tasks that used to take hours can now be fully automated meaning time can be spent on more valuable activities such as extracting insights and optimizing campaigns.
“Following the success of Supermetrics for Google Sheets, we wanted to give the vast majority of companies who use business productivity tools from Microsoft the same great features and functionality we offered with our flagship product. There’s definite demand in the market for our product as 485 companies listed in the S&P 500 use Microsoft’s business tools,” says Mikael Thuneberg, CEO of Supermetrics.
“With Supermetrics for Excel, we want to help companies of all sizes put their data to better use and provide actionable insights for them to make informed decisions and give them more time to focus on other areas of their work and lives,” continues Thuneberg.
To date, Supermetrics has over 400,000 users in over 120 countries and processes annual online advertising spend of over $15 billion. Clients include the BBC, iProspect, Dyson, and Nestlé. In November 2017, Supermetrics closed a €3.5M funding round by OpenOcean Capital.