Tablet user penetration among internet users felt the first time in 2017, according to eMarketer’s worldwide tablet users forecast. eMarketer’s forecast shows that tablet use in developed markets, in particular, has stabilized, seeing little to no growth. Consumers in developing markets, such as China and India, are keen to use smartphones for most of their online needs. In addition, the demand for messaging services and social media apps such as WeChat, WhatsApp and Facebook Messenger in these markets has further fueled mobile internet usage.
This year, 32.9% of internet users across the globe will use a tablet, vs. 33.2% in 2016. Tablet usage is expected to continue its decline, and the penetration rate among internet users will drop below 31% by 2021.