Taboola partners with Via bringing Taboola News to riders

Taboola last month announced a new partnership with Via, a company expert in on-demand shared transportation. Taboola News curated news and content will now be integrated into riders experience starting in New York City.

Taboola says this partnership will connect the premium publisher partners to Via’s riders allowing them to access relevant entertainment and information while in transit at the moment when riders are waiting for a ride and when in the ride itself.

Adam Singolda, CEO of Taboola, says that “this partnership is great for journalism. In a world where publishers are looking for new ways to drive loyal readers to their site, this is a whole new vehicle to introduce engaged users to relevant and premium news.”