Taboola renews with NBCU News Group

Taboola today announced a new five-year deal with NBCUniversal News Group, a news organization in the U.S. that reaches seven in 10 American adults each month.

Under the new agreement, NBCU News Group will continue to utilize Taboola’s suite of products across its digital properties including NBC News, CNBC, MSNBC and TODAY to grow its audience, optimize user engagement, and drive revenue.

NBCU News Group implements Taboola in multiple user touchpoints — from apps, to article pages, and homepages — through offerings including Taboola Feed. Taboola allows NBCU News Group to provide personalized user experiences across all these touchpoints, optimizing content recommendations to improve user engagement.

“NBCUniversal News Group is one of the most iconic, trusted names in media, delivering world-class journalism, including financial and business news, entertainment, politics and more. Supporting its continued growth is a testament to the mutual trust and benefits we’ve developed since 2014,” said Adam Singolda, CEO and Founder at Taboola. “We look forward to continuing to partner and drive growth as we’re looking to create engaging experiences for consumers.”

NBCU News Group's digital properties

  • The official website of NBC News, featuring breaking news, in-depth reporting, and original content.
  • The official website of CNBC, focusing on business news, financial markets, and personal finance.
  • The official website of MSNBC, covering politics, current events, and opinion commentary.
  • The official website of TODAY, showcasing lifestyle news, entertainment, and human-interest stories.
  • NBC News NOW: A streaming news service from NBC News, offering live news coverage and original programming.
  • TODAY All Day: A streaming news service from TODAY, featuring lifestyle news, entertainment, and cooking segments.

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