InMobi

Posts

• 1 min read

  InMobi integrates DoubleVerify to monitor ad fraud

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Dec 16, 2018

  DoubleVerify this week announced a partnership with InMobi. DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for all InMobi Exchange impressions within the mobile in-app platform, as well as

• 1 min read

  IAB Open Measurement SDK reaches 2 billion devices

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Dec 13, 2018 • inmarket • InMobi • intowow

  IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, and major app publishers." IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) is now reaching  2 billion devices, on iOS, Android and other platforms, worldwide.