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• Header Bidding: Prebid now supports multiple media formats within a single ad unit

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

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  • Feb 1, 2018 • Media.net • NasmediaAdmixer • Optimera

  The version 1.2.0 of Prebid.js has been released today. Prebid.js is the open source solution for Header Bidding supported by Appnexus and in this new version, publishers using Prebid, can have multiple media formats within a single ad unit. According to the Prebid page, "an

• 1 min read

  How to do impactful ads that users remember?

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Sep 1, 2017 • JustPremium • ReactX • Skins

  Called Banner Blindness... means 60% of consumers don't remember the last ad they saw. Infolinks did a study where 60% of the users don't remember the last ad they saw, but curiously, if you show the ad again, 75% will remember to see the ad online.