Salesforce acquires Datorama for a reported 850 million USD
Salesforce has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers, Salesforce announced yesterday. According to Salesforce, Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize