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Marketing News

Salesforce acquires Datorama for a reported 850 million USD

Salesforce has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers, Salesforce announced yesterday. According to Salesforce, Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing
Jul 17, 2018 1 min read
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