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Jason Tollestrup

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Marketing News   -   Dec 12, 2017 Massive volumes of counterfeit inventory across display and video detected in a study

A recent study, conducted in partnership with 16 leading programmatic publishers across 26 domains, found massive volumes of counterfeit inventory across display and video inventory globally. Looking at the total available inventory across all exchanges for the 26 domains, the study found video callouts were overstated by 57 times the

by Luis Rijo
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