Video: eCPMs up to 100% higher on Header Bidding than on Tag-based integrations
AppNexus today announced client success with Header Bidding Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based