JW Player today announced the integration of the Video Player Bidding from SpotX in their platform. SpotX will be JW Player exclusive partner for 12 months. According to JW Player, Video Player Bidding was built for digital video to greatly reduce latency and improve monetization with just one click. The
AppNexus today announced client success with Header Bidding Video, built on Prebid.js, the industry's most widely adopted open source header bidding technology. Premium publishers, including Ranker, FANDOM, and Diply, reported increased share of revenue through video header bidding, including eCPMs up to 100% higher than tag-based
On Wednesday, November 1, 1pm EDT, JW Player is organizing a webinar that will explain how to boost video ad ROI. With video ad spend growing to $18.7 billion annually, publishers can drive ad revenue by expanding their audience and improving ad delivery. Choosing the right video technology partner
