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The daily newsletter from PPC Land, covering programmatic advertising and ad tech. Each edition arrives in your inbox with the day’s key developments: DSP and SSP shifts, privacy rules, measurement changes, and the deals and lawsuits shaping the industry. Skim it in minutes or follow the links for the full story. Free to subscribe, with a Supporter option for an ad-free experience.

13 min read
Rival agentic ad protocols overlap on 13 functions, IAB Tech Lab says
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 21, 2026 • Pulse
14 min read
AI ad labels cut clicks 31.5% as IAB issues disclosure framework
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 20, 2026 • Pulse
12 min read
Google's third spam update of 2026 rolls out to every language
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 19, 2026 • Search
16 min read
YouTube makes a view an impression across all formats from August 24
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 17, 2026 • Pulse
12 min read
YouTube doubles monetization thresholds and adds a rolling Shorts test
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 17, 2026 • Pulse
15 min read
ChatGPT ads reach Europe as its own crawler ignores publisher blocks
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 16, 2026 • Pulse
45 min read
Ad tech repriced everything this week except the thing doing the counting
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 15, 2026 • Pulse
17 min read
Cryptographic publisher IDs reach Japan as fake news clones multiply
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 14, 2026 • Landline
18 min read
AI Max shows 72% more invalid traffic in retail search, Lunio finds
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 13, 2026 • Landline
38 min read
New York Times journalism costs $2bn a year. AI reads it for nothing
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 12, 2026 • Landline
15 min read
EU packaging law needs 27 registrations. Sellers are already leaving
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 11, 2026 • Retail
18 min read
Amazon DSP gets one global login. Is the agency the next thing it removes?
Luis Rijo
Luis Rijo
Luís Rijo has written PPC Land daily since founding it in 2016. Over 10,000 articles, funded by readers, no sponsored coverage. Tips and corrections: luis@ppc.land

LinkedIn
• Aug 9, 2026 • Landline

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