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Microsoft improves video revenue by 200% using AppNexus SSP and header bidding

In the first quarter of 2018, Microsoft increased its video revenue on instream video inventory from AppNexus by 201 percent and experienced a 29 percent increase in eCPMs, compared to the first quarter of 2017, AppNexus announced last week. Microsoft inventory is measured as greater than 80 percent viewable for
Apr 23, 2018 1 min read
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