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Marketing News   -   Feb 06, 2019 FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems

FreeWheel last week announced it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU). NBCU is using FreeWheel’s dynamic ad decisioning technology to optimize linear TV schedules in tight coordination with their linear trafficking system. FreeWheel says bringing digital capabilities to linear TV inventory has

by Luis Rijo
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