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Marketing News   -   Feb 15, 2018 Xaxis recommends keyword blocking to ensure brand safety, not having to exclude news environments

Yesterday, Xaxis recommended the use of keyword blocking as a better solution to guarantee brand safety when buying programmatic advertising. Keyword blocking allows "advertisers to stay in premium news environments while avoiding unsafe content." Jade Juma, Manager of Automated Trading at Xaxis, wrote that "instead of omitting

by Luis Rijo
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