Announcement

Nielsen

Latest Articles 1 Article
Marketing News   -   Sep 29, 2016 Nielsen To Double Sample Size And Introduce Out-of-Home Measurement In 44 Local Television Markets

Today, Nielsen announced that as part of its ongoing effort to advance television measurement, it will expand the use of its Portable People Meter™ (PPM) technology to provide direct persons measurement for Local TV ratings. The addition of PPM panelists to Local TV service will effectively double the sample size

by Luis Rijo
Other Tags 6 Tags
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.