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Marketing News   -   Dec 16, 2018 iSpot now able to do digital-like attribution to TV ads

iSpot this week announced that is now able to causal impact of TV to conversion events like at Point-of-Sale (POS), from call centers, in Customer Relationship Management (CRM) data, and location services. iSpot present an example of a retailer for high-end jewelry running a national TV ad campaign with a

by Luis Rijo
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