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Marketing News   -   Jan 16, 2018 More than half of marketers miss opportunity to boost brand effectiveness, says Kantar Millward Brown

More than half of marketers are missing opportunity to boost brand effectiveness by 57% by not getting their multichannel campaigns right, says Kantar Millward Brown. Kantar Millward Brown released today a new AdReaction study that examines the global state of multichannel advertising campaigns. AdReaction study found that while the benefits

by Luis Rijo
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