Pinterest hits first billion-dollar quarter as user base reaches new record
Social platform reports 18% revenue growth and record 553 million monthly users in Q4 2024 financial results.
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The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Meta unveils global anti-scam system to combat Valentine's Day fraud
Meta has released data on romance scam prevention measures and new safety features across its platforms ahead of Valentine's Day.
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Pinterest reports 3.6x higher engagement for dual-placement advertising
New data shows combined home and search feed placements drive increased brand awareness and user engagement on Pinterest.
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Pinterest reveals key marketing moments and search trends for 2025
Analysis of Pinterest's 2025 marketing calendar shows distinct seasonal patterns in user behavior and planning cycles.
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TikTok becomes primary job search platform for Gen Z workers
New study shows 46% of Gen Z secured jobs through TikTok, as social media platforms outpace LinkedIn for career opportunities in 2025.
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Instagram expands teen safety features to India
Instagram's new teen accounts in India aim to enhance online safety with automatic restrictions and parental controls
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TikTok enables direct APK downloads after US app store restrictions
Following recent US restrictions, TikTok introduces alternative download methods for Android users through APK files.
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Meta reports 21% increase in advertising revenue for fourth quarter 2024
Meta's advertising business shows strong growth with increased ad impressions and prices, driving total revenue to $48.4 billion.
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Pinterest expands programmatic access through Index Exchange and Criteo
The visual discovery platform broadens its advertising reach through two major programmatic partners in strategic move.
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Video marketing in B2B generates highest ROI through short-form content
Data from LinkedIn shows short-form social videos produce 55% ROI, as B2B marketers invest in vertical formats and authentic content.
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Meta begins advertising test program on Threads app
Meta starts testing ads on Threads, targeting 300 million monthly active users by extending existing campaigns.
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Meta removes detailed targeting exclusions for ad accounts
Meta announces the removal of detailed targeting exclusions, impacting ad campaigns and audience controls.
