Doubleclick partners with PMD´s to bring social into the adserver reporting and tracking
Doubleclick announced this week a partnership with PMDs to track social ads. Doubleclick view and click trackers are now available automatically on 4C Insights and Smartly.io. Brand Networks and Sprinklr will be the next 2 PMD´s to be integrated. The integration happens via Doubleclick Search. PMD is a