Google's GDPR Consent Tool is still on beta and tomorrow is the first GDPR day
Google bought Doubleclick around 10 years ago, and since then, Doubleclick is the foundation of the online advertising. Even Twitter is using Doubleclick for tracking. Google provides tools for tracking (Google Tag Manager), measuring (Google Analytics), audience (Adwords, DBM, DCM), advertising services (for advertisers) and monetisation (for publishers, with Adsense,