OneTrust - PPC Land

Marketing News - Jun 14, 2018 OneTrust processed 10,000 GDPR requests within 2 weeks before 25 May

OneTrust this week announced it has handle more than 10,000 requests within two weeks of the General Data Protection Regulation (GDPR) go-live date of 25 May. OneTrust helps organisations automate DSAR (Data Subject Access Requests) requests in five steps: Request intake; Assignment workflows; Find the data; Communicate responses; and

by Luis Rijo

Marketing News - May 24, 2018 Google's GDPR Consent Tool is still on beta and tomorrow is the first GDPR day

Google bought Doubleclick around 10 years ago, and since then, Doubleclick is the foundation of the online advertising. Even Twitter is using Doubleclick for tracking. Google provides tools for tracking (Google Tag Manager), measuring (Google Analytics), audience (Adwords, DBM, DCM), advertising services (for advertisers) and monetisation (for publishers, with Adsense,

by Luis Rijo

Marketing News - May 03, 2018 GDPR: Consent management provider OneTrust is now integrated with the IAB Consent Framework

OneTrust today announced a partnership with IAB Europe. OneTrust is now registered as Consent Management Provider (CMP) on the IAB Europe Consent Framework. This means that OneTrust customers will be able to integrate the IAB Europe Framework within their websites and applications. OneTrust says that is "the first privacy

by Luis Rijo