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Universal Inventory Targeting

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    AppNexus Programmable Platform (AAP) enters on Open Beta for advertisers

    Luis Rijo
    • • Universal Inventory Targeting

    Last Thursday, February 15, the AppNexus Programmable Platform (APP) entered on Open Beta. All customers in the Open Beta gained the ability to create an Augmented Line Item. The Augmented Line Item offers access to a number of new features AppNexus has been working on the past year, including Programmable