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By Luís Daniel Rijo in Display News —

Teads and VIDAA USA Partner for Exclusive CTV Native Display Inventory in Major Markets

Teads this week announced an exclusive international partnership with VIDAA USA, the Smart TV operating system powering Hisense Smart TVs globally.

Teads and VIDAA USA Partner for Exclusive CTV Native Display Inventory in Major Markets

Teads this week announced an exclusive international partnership with VIDAA USA, the Smart TV operating system powering Hisense Smart TVs globally.

This collaboration expands Teads' CTV native display inventory reach across the US, UK, Mexico, Brazil, Italy, Australia, and Canada.

Hisense was the 2nd largest brand in terms of global TV market share in 2023, according to Omdia.

Teads gains exclusive access to prominent content selection portals on VIDAA-powered Hisense Smart TVs in seven major markets.

This partnership expands Teads' global CTV footprint and simplifies digital and TV buying for brands and agencies.

Southwest Airlines becomes the first brand to leverage this exclusive offering for their CTV campaign in the US.

CTV usage is surging worldwide, with Teads recently expanding its offering in Australia, India, New Zealand, and South Korea.

Teads reports significantly higher ROI in CTV advertising compared to linear TV and highlights the power of omnichannel strategies.

VIDAA Platform

VIDAA users globally stream billions of hours of content monthly across major global and local providers.

VIDAA powers Smart TVs from over 250 brands and offers features like AirPlay 2, voice assistants, and a FAST service.

VIDAA launched display and video ad solutions last year, enabling targeted advertising reach.

Benefits for Advertisers

  • Access to a premium CTV audience across major markets.
  • Streamlined omnichannel campaign execution.
  • Improved campaign effectiveness and efficiency.

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