Telaria today announced the reach of full ads.txt compliance. Telaria says that is “the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted the initiative.”
“Telaria has been an early proponent of ads.txt and we are encouraged to see industry adoption accelerate as both publishers and buyers understand the value of this initiative,” said Katie Evans, Chief Operating Officer at Telaria. “As an independent platform, our perspective is that radical transparency is required to ensure a healthy and vibrant ecosystem which is why we made 100% compliance a high priority. We are continuing to work with the IAB and our partners to improve upon what ads.txt currently offers and explore new ways to introduce more clarity into the supply chain, particularly in the premium video space.”
The IAB’s ads.txt initiative is one standardized method for the industry to provide publishers with a way to list which companies are allowed to sell their inventory.
Telaria has incorporated a self-service button into its dashboard that generates automatic a code to the supply partner’s seat, making it easier for them to update their ads.txt file. Buyers can find the Ads.txt through a web crawler.