Tennis Australia taps Magnite for Programmatic Advertising

Tennis Australia and Magnite today announced a new partnership to optimize its programmatic advertising strategies. Under the partnership, Tennis Australia will leverage Demand Manager, Magnite's header bidding wrapper services solution, to monetize its display and mobile inventory programmatically for the first time.

Demand Manager will provide Tennis Australia with insights and control over its header bidding operations. It will also help the organization optimize Prebid according to its specific needs, enabling it to improve monetization and maximize the value of its inventory.

“We’re excited to be working with Tennis Australia to help them maximise the value of their inventory across various formats,” said Yael Milbank, Managing Director, ANZ at Magnite. “We look forward to helping them drive operational efficiencies through our technology and supporting them in their efforts to scale their programmatic advertising strategy during and beyond the Australian Open.”

The Australian Open is Australia's largest and most successful international sporting event. It attracts over 900,000 people each year and reaches a global audience of more than one billion households. The event is also a major economic driver for Melbourne, generating over $375 million in economic benefit each year.

By implementing Demand Manager, Tennis Australia is taking a step towards maximizing the value of its digital assets. The integration will allow the organization to reach a wider audience and generate more revenue from its online advertising campaigns.