The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API, the company announced last month. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get insights from data gathered using The Search Monitor’s technology.
“The Search Monitor’s paid organic and shopping data is extremely granular. Businesses can use our reporting tool to build customized reports and database files and then export that data to Excel, get it using an API, or now push it to a third-party business intelligence tool like Tableau.”
Lori Weiman, CEO of The Search Monitor
Customers of The Search Monitor who already use Tableau to get insights into other parts of their business can use the Tableau integration feature to view and analyze The Search Monitor data in one place.