The Search Monitor has added a new feature to its monitoring of Amazon.com’s search results: the ability to create share of voice trend charts. This addition lets advertisers benchmark visibility against competitors in Amazon search results.
The Search Monitor says that competitive data on Google and other search engines SERPs has been available for years, but online advertisers were flying in the dark when it came to Amazon SERPs. That changed when The Search Monitor added Amazon.com search listings to its competitive intelligence ad monitoring platform in August 2018. Now, with the addition of share of voice trend charts, advertisers can use this new technology to compete even more effectively.
According to The Search Monitor, besides the benchmarking visibility, customers can use its reports to benchmark rank and product descriptions, and to compare prices offered for specific products in sponsored and organic listings.
“Amazon is a top search engine and a top priority for big brand sellers and manufacturers. Owning top of the page in the Amazon search results is important. The Search Monitor recognizes that there is a lack of competitive information provided about the SERPs on Amazon. With this new feature, our customers can benchmark their performance, and make informed decisions about keyword sponsorship opportunities on Amazon.”Lori Weiman, CEO of The Search Monitor