TikTok Shop on June 25, 2026 published the full requirements document for its Account Health Rating (AHR), a numerical score running from 0 to 1,000 that will govern seller standing on the platform when the system formally replaces the existing Violation Points framework in July 2026.

What the AHR is and how it works

The Account Health Rating is a color-coded score that reflects activity across a seller's shop over a rolling 180-day window. All sellers begin with 200 points. According to TikTok Shop, the score is not a fixed assessment - it rises and falls continuously as the shop completes orders, passes policy quizzes, or accumulates violations.

Three color zones define seller status. The green zone applies to shops with 200 or more points, indicating a healthy account. The orange zone covers shops with 51 to 199 points, signaling that the account is at risk of receiving or has already received milestone enforcement actions. The red zone applies to shops at 50 points or fewer, where the risk of deactivation is explicit. At exactly zero, TikTok Shop may permanently deactivate the seller account, and reactivation is described as being at the platform's sole discretion.

Earning and losing points

According to TikTok Shop, sellers earn points in two ways. Successfully completing orders generates 4 points for every 200 finished orders within the previous 180 days. Sample orders, returns, refunds, cancellations, and defective orders are excluded from that count. The cap on order-based point accumulation is 20 points per week through this method.

The second earning pathway involves policy quizzes. Points are awarded for taking and passing every quiz tagged to a violation, with the amount varying depending on the quiz type. Both types of earned points carry an expiry: every point added to the AHR resets 180 days from the date it was earned. TikTok Shop uses a specific example in the document - 2 points earned on December 1, 2024 are removed on May 30, 2025 - to illustrate how the rolling window applies in practice.

On the deduction side, points are removed when a seller breaches a policy or fails to meet performance standards. The severity and frequency of the violation determine how many points are lost. Every deducted point also resets after 180 days, meaning the impact of a violation is not permanent provided the underlying behavior changes.

The AHR homepage in Seller Center displays a seller's performance metrics alongside their most common policy violations. TikTok Shop groups violations into eight categories. Product compliance violations cover prohibited products. Product safety violations address product recall and safety issues. Listing quality violations target miscategorization and incomplete product information. Intellectual property violations cover trademark infringement, copyright, listing of counterfeit products, and missing brand authorization. Fair trading violations deal with fraudulent orders, suspicious transactions, and activity affecting platform integrity. Fulfillment and after-sale violations include order fulfillment issues such as late dispatch. Account management violations cover onboarding, account finance, and account dormancy. Customer review violations address review manipulation and negative reviews.

Milestone enforcement actions

The document's enforcement structure is built around four score thresholds: 150, 100, 50, and 0 points. These are described as milestone enforcement actions, meaning TikTok Shop may impose additional restrictions at each level, on top of any earlier penalties.

At 150 points, a shop loses the ability to enroll in new mega campaigns - large-scale promotional events - for 7 days. It also cannot create new listings for 7 days. At 100 points, both of those restrictions extend to 14 days. At 50 points, the same restrictions apply for 28 days. At 0 points, the seller's account may be permanently deactivated.

The 150-point threshold is particularly significant because it is the same floor that gates access to other platform features. TikTok Shop requires an AHR above 150 for Smart Promotion enrollment and for participation in Countdown Bidding for LIVE sessions. A seller who declines from 200 to 149 in the AHR therefore does not simply receive a 7-day restriction - they also lose eligibility for promotional and commerce features across the account.

The milestone quiz as a mitigation route

According to TikTok Shop, sellers who hit a milestone can take and pass a milestone quiz to reduce the duration of the enforcement action. The document does not specify by how many days the quiz shortens the restriction, directing readers to a separate article on the milestone quiz for that detail. The quiz pathway does not apply at the 0-point threshold, where the enforcement action is account deactivation rather than a time-limited restriction.

Relationship to the Shop Performance Score

The AHR document explicitly distinguishes the score from the Shop Performance Score (SPS), directing readers to an FAQ section on the difference between the two. The SPS, documented by TikTok Shop in a guide published June 22, 2026, is a separate 0-to-5 metric that governs seller access to features including affiliate marketing, campaign participation, CRM permissions, and settlement speed. The two systems operate in parallel. Smart Promotion, for example, requires an AHR above 150 and an SPS of 3.5 or higher for sellers who have completed at least 30 orders in the past 90 days.

Context: the broader compliance architecture

The AHR requirements document does not appear in isolation. TikTok Shop announced in May 2026 that the AHR would replace the existing Violation Points system from July 2026, and sellers have been able to preview their AHR scores since that month. The old Violation Points system operated on a 90-day reset cycle, with permanent deactivation triggered at 48 points. The AHR introduces a broader, more continuous logic with a longer 180-day window and an explicit point-earning mechanism that has no direct equivalent in the outgoing system.

The formal publication of the AHR requirements on June 25 arrives less than a month before the transition date, giving sellers a narrow window to understand how their shop's current activity translates into the new score. The document is housed in the US Academy's Policy Center under the Accounts and Payments section, alongside related documents including New Shop Probation Program Requirements and Order Volume Limit Requirements.

The gambling policy published by TikTok Shop on the same day - June 25, 2026 - identifies AHR deductions as one of the enforcement consequences for violations, alongside listing removal and access revocation. The Creator Enforcement Policy published June 2, 2026 separately established a 6-in-90-days rule for creators, and the AHR framework for sellers runs in parallel with a Creator Health Rating (CHR) that applies to the creator side of affiliate relationships.

For the marketing and advertising community, the AHR functions as a structural risk layer beneath any campaign that runs to a TikTok Shop seller's listings. As PPC Land has covered across multiple TikTok Shop policy releases in 2026, category compliance violations - whether related to toys, expiration dates, or feminine care products - feed directly into the AHR. A seller managing paid media campaigns on or off TikTok that drive traffic to a shop operating in the orange zone, or approaching the 150-point milestone, faces compounded risk: enforcement can restrict the destination account's ability to list new products or join the promotional events that justify the ad spend.

Timeline

  • May 2026 - TikTok Shop makes AHR score preview available to sellers ahead of the July transition from the Violation Points system
  • May 22, 2026 - TikTok Shop publishes revised Content Policy announcing the July 2026 replacement of Violation Points with the AHR
  • June 25, 2026 - TikTok Shop publishes the Account Health Rating (AHR) Requirements document in the US Academy Policy Center, detailing the 0-to-1,000 scoring range, four milestone enforcement thresholds (150, 100, 50, and 0 points), point-earning rules, and the 180-day rolling window
  • July 2026 - AHR system scheduled to fully replace the Violation Points system platform-wide

Summary

Who: TikTok Shop sellers operating in the United States, and brands or advertisers directing paid media traffic to TikTok Shop product listings.

What: TikTok Shop published the Account Health Rating (AHR) Requirements document, setting out a 0-to-1,000 numerical scoring system that measures seller compliance and performance over a rolling 180-day window. Sellers start at 200 points. Four milestone thresholds at 150, 100, 50, and 0 points trigger escalating restrictions on campaign enrollment and listing creation, up to and including permanent account deactivation.

When: The document is dated June 25, 2026. The AHR system is scheduled to fully replace the existing Violation Points system in July 2026.

Where: The requirements are published in TikTok Shop's US Academy Policy Center, under the Accounts and Payments section, accessible through Seller Center.

Why: TikTok Shop is formalizing a new compliance measurement system that gives sellers a broader and more continuous view of account health than the outgoing Violation Points model. The 180-day rolling window, point-earning mechanisms, and milestone quiz pathway introduce incentive structures designed to reward sustained compliance rather than simply penalizing individual violations. For the marketing community, the AHR is a material variable in campaign planning: a seller account in the orange zone or approaching the 150-point threshold faces restrictions that directly affect listing availability and promotional program access.