TiVo license its TV viewership data to Horizon Media

TiVo yesterday announced it has entered a licensing agreement with Horizon Media. Horizon Media will have access to TiVo’s TV viewership data.

Last year, TiVo had 22 million people per month watching TV using its devices. Around one year ago, TiVo launched a 4K streaming device.

According to TiVo, the TV viewership data provides linear data of Live and Time-Shifted usage across the U.S., and enables advertisers to measure their campaign activity, optimize data science solutions, and power media planning and buying across media platforms.

TiVo says its TV viewership data expands the scale and U.S. representation of Horizon’s current TV data stack, and provides Horizon with a representative sample of linear TV data to drive improved client outcomes.

“As the industry faces new challenges that accompany increased demand for viewership data, this agreement with TiVo will help us to maintain our position as an innovative marketing and advertising leader,” said Laura McElhinney, Horizon Media’s Chief Data Officer.