Google is launching tomorrow the sale of the .app domain. From 29th March until today, trademark holders could register .app domains (known as the “Sunrise” period). From tomorrow until May 8, anyone can register .app domains for an extra fee. From May 8 and onwards, anyone can register available .app domains.
Google says the .app domain is for apps, “from games to news to education to business, .app is the perfect home to promote apps on the web. The .app domain is a great place to showcase a unique and trustworthy destination.”
Google Search sees .app domain as a gTLD. For Google Search, an .app domain is the same as a .com domain.