Transparency and Consent Framework’s mobile in-app specifications launched by IAB Europe

On 12 June, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version ready for widespread industry adoption. According to IAB, there were no significant changes made to the specs in the process of finalisation.

Released for public comment at the same time earlier this quarter, pubvendors.json will also be finalised in the coming weeks. Pubvendors.json provides granular controls to publishers, allowing them to whitelist vendors, addressing publisher liability concerns, and the ability for publishers to express if they support a vendor using Legitimate Interest as a legal basis.

The Transparency and Consent Framework has over 350 registered vendors on the Global Vendor List, over 100 registered CMPs (Consent Management Providers).