By Luís Daniel Rijo in Audio News — Jan 14, 2020

Triton integrates its audio marketplace in Rubicon exchange

Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold via Rubicon Project exchange.

Triton

Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold via Rubicon Project exchange.

“We are pleased to partner with Rubicon Project on this integration, offering buyers around the world access to Rubicon Project’s exchange where they can incorporate live, on-demand, and podcast inventory into their buys,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.

“The integration provides even more opportunities to execute global, targeted, non-skippable, and brand-safe ad buys through open marketplace and private marketplace deals," he added.

Triton is a global company specialist in audio monetization, with many national radio broadcasters using their SSP.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email