Triton this month integrated its marketplace into Rubicon Project’s exchange. All publishers using Triton’s SSP have now their inventory sold via Rubicon Project exchange.
“We are pleased to partner with Rubicon Project on this integration, offering buyers around the world access to Rubicon Project’s exchange where they can incorporate live, on-demand, and podcast inventory into their buys,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.
“The integration provides even more opportunities to execute global, targeted, non-skippable, and brand-safe ad buys through open marketplace and private marketplace deals,” he added.
Triton is a global company specialist in audio monetization, with many national radio broadcasters using their SSP.