Triton, TripleLift, and Open8 now supported in DV360
Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.
Google last month integrated Triton Digital (audio exchange), TripleLift (native exchange), and Open8 (a Japanese display exchange). This represents more inventory for advertisers using Google’s DSP.
On the updates for April 2019, Google announced that programmatic guaranteed deals are now available to third-party exchanges.
Google also announced that will introduce premium features, charging a premium fee per feature.