TrueView for Reach now available on Google Ads and DV360

Google this week announced the release of TrueView for Reach for all advertisers and agencies worldwide in Display & Video 360 and in Google Ads. TrueView for Reach was in beta since April.

TrueView for Reach enables advertisers to use CPM buying on YouTube and Google video partners with the goal of reach.

Google found that 9 out of 10 TrueView for reach campaigns delivered a significant lift in ad recall.