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TVSquared opens a new office in Sydney

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TVSquared opens a new office in Sydney

“TV not only provides unmatched reach, but it has evolved into a primary driver of digital response.”

TVSquared has opened TVSquared Australia last month. TVSquared says that the Sydney-based offices will provide ground support for Australia’s $3.1 billion TV advertising market, which represents one of TVSquared’s fastest-growing regions.

TVSquared makes TV a performance-marketing channel, enabling more than 700 brands, agencies and networks in 70 countries to measure, optimise and demonstrate TV campaign ROI.

Praful Desai is heading up TVSquared Australia as Business Development Director. For the last 15 years, Desai has held analytical leadership positions within the Dentsu Aegis Network, most recently as the Head of Data and Analytics for Vizeum Australia.

TVSquared ADvantage measures the impact of TV spots and provides insights to maximise spend and optimize campaigns for the most significant response – whether it’s search, site visits, app activity, phone, SMS or any other touchpoint. The platform offers multi-country, cross-brand analysis by day, daypart, programme, network, genre and creative, and provides buy recommendations for the best response.

Praful Desai is heading up TVSquared Australia as Business Development Director. For the last 15 years, Desai has held analytical leadership positions within the Dentsu Aegis Network, most recently as the Head of Data and Analytics for Vizeum Australia.

“TV not only provides unmatched reach, but it has evolved into a primary driver of digital response. With demand for TV performance analytics at a fever pitch, it was the right time for TVSquared to open its Sydney offices to accommodate the growing number of advertisers that want to make TV work harder and smarter for their brands,” said Desai.

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