TVSquared announced the opening of TVSquared Japan. The Tokyo-based offices will provide on-the-ground support for the world’s third-largest advertising market. TV ad spend is expected to reach more than $15 billion this year in Japan, and continue to increase through the 2020 Summer Olympics in Tokyo.
TVSquared’s ADvantage platform measures the impact of TV spots and provides insights to maximize spend and optimize campaigns for bi-monthly and advanced, six-month buys. The platform offers multi-country, cross-brand analysis across the sales funnel by prefecture, network, channel, day, daypart, programme, genre and creative, and provides buy recommendations based on individual KPIs.
TVSquared says they bring transparency to the entire TV-buying ecosystem in Japan. TVSquared makes TV a performance-marketing channel. More than 700 brands, agencies and networks in 70 countries use TVSquared to get real-time, transparent views into TV campaign performance, make in-flight optimisations to maximise response and demonstrate ROI.
“Japanese brands are looking atCalum Smeaton, CEO, and founder, TVSquared
TVfor performance vs. simply being a vehicle for reach. In the last year, we’ve worked with dozens of Japanese advertisers to transform TV into a marketing channel that is measurable, optimizable, transparent and dynamic. While TV is unrivaled for brand awareness, it has also evolved into a major driver of direct response.”