UK TV Public Broadcasters unite to launch a streaming app in Q2
A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.
Freely aims to "futureproof free TV for the streaming age" by offering live and on-demand content from all four partner channels in one place, accessible via broadband connection. This comes in response to research suggesting over half of UK homes will watch TV exclusively over broadband by 2030.
Key features unveiled this month include:
- MiniGuide: A pop-up interface facilitating seamless switching between live and on-demand content, with functionalities like pause, restart, and access to additional episodes.
- Browse: Explore recommended live and on-demand programming from all partner broadcasters via the "Freely button" on compatible remotes.
- TV Guide: A familiar 7-day guide accessible through the "Guide" button, offering relevant information and discovery options linked to live content.
Vestel, a major TV manufacturer, becomes the first official smart TV partner, offering Freely built-in on new sets. UKTV, with channels like Dave, Drama, Yesterday, and W, also joins the platform through broadband access.
Freely TV
Further details, including additional smart TV and content partners, will be announced in the coming weeks.
Also this month, ESPN, FOX, and Warner Bros. Discovery to launch a Joint Streaming Sports Service in the U.S.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers