DPAA, the digital out-of-home marketing association, yesterday announced that Ultrahaptics has joined its membership ranks. According to DPAA, Ultrahaptics creates tactile sensations in mid-air, and no controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto the user’s hands. Controls can be operated without touching a surface, gestures can be enhanced with tactile feedback, and users can interact in a natural way with virtual objects.
Ultrahaptics, with offices in the UK, US and Germany, was founded in 2013 and is currently engaged with clients from multiple markets including automotive, digital signage and location-based entertainment.
“We have a tremendous product to enhance the digital out-of-home industry and look forward to immersing ourselves in the sector through our membership in DPAA. Barry and his team have done a great job of creating extensive networking and education opportunities, and we will be enthusiastic participants.”Greg Patrick, VP Digital Signage at Ultrahaptics
The term “haptics” refers to the use of technology that stimulates the senses of touch and motion, especially to reproduce in remote operation or computer simulation the sensations that would be felt by a user interacting directly with physical objects.
“The haptics market is going to be enormous, projected to be a $19 billion business by 2025 according to a new market research report on Reports Monitor titled, ‘Haptics Market’. Ultrahaptics is at the forefront of this growth and is positioned to add an entirely new, exciting and powerful dimension to digital out-of-home.”Barry Frey, DPAA President & CEO