Universal App Engagement and Discovery campaigns now supported by Google Ads Editor

Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for new campaign types, updates to multi-account management, and new bidding for search.

Google Ads Editor now supports App campaigns for engagement and Discovery campaigns. Herlen Zoljargal, Product Manager at Google Ads, wrote that Editor v1.2 does not yet support the image carousel.

In the Google Ads Editor v1.2, advertisers can share Negative keyword lists across accounts by applying them in the Shared Library. Advertisers can also search for errors across campaigns and accounts.

The Maximize conversion value bidding strategy is now supported for Search campaigns.

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