DPAA yesterday announced that Vector Media has joined its membership ranks. Vector Media specializes in large-format transit advertising, traditional out-of-home media and the creation of interactive brand experiences in 55 markets across the US. Vector Media’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.
“We have long admired the job that DPAA has done in advancing the out-of-home industry, particularly as it relates to digitization and audience insights and we are proud to be joining them in their efforts. We believe this partnership represents an important moment in Vector’s transformation, and is particularly timely as we prepare to launch new digital offerings and data solutions,” said Marc Borzykowski, CEO, Vector Media.
DPAA is a global, out-of-home marketing association founded in 2006.