Vibenomics today announced a partnership with Vistar Media. Vibenomics selected Vistar as their ad serving & programmatic software provider. Vistar Media is a provider of software for digital out-of-home (DOOH).
Vistar has built a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH): a DSP, a SPP and a DMP. Vibenomics is a location-based Audio Out-of-Home (AOOH).
Through an integration with Vistar’s API, Vibenomics has access to Vistar’s supply-side platform (SSP), as well as Vistar’s ad server, to handle delivery and scheduling of their own ad placements and content.
Vibenomics says the partnership marks the first time that advertisers will have the ability to purchase audio-only inventory — combining licensed, background-music playlists, paid commercial spots, or brand messaging — on an OOH exchange.
“Vistar Media is a pioneer and leader in the programmatic OOH space,” said Brent Oakley, co-founder and CEO at Vibenomics. “Together, we are opening up access to this growing channel, while utilizing Vistar Media’s experience in building a vast exchange across some of the largest place-based venues in the world. This partnership is so unique because no other SSP could handle both the nuances of out-of-home and provide access to real demand at that level.”