Viewability standards

The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC).

• Display and App ads are considered viewable when at least 50% of the ad is visible for at least 1 second.
• Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds.
• For larger ad units (like Skins), 30% of pixels in view for 1 second constitutes a Viewable ad.

According to IAB, "custom ad units and important elements of sponsorships are not consistently measurable today. The measurement standard and the technology are still evolving."

---

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

• Amazon launches Target Promotion for Sponsored Products advertisers
• Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
• FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
• Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
• Meta tackles Nigerian financial Sextortion Scams in massive account purge
• FTC launches probe into surveillance pricing practices of eight companies
• Location-based advertising: revolutionizing digital marketing strategies
• Reddit's exclusive Search Deal with Google raises concerns over AI Data
• Netflix surges in Nielsen rankings, streaming dominates TV consumption
• Kargo and TikTok partner to enhance offline sales insights for advertisers