Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia
Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
Vistar Media has partnered with Big Tree, Malaysia's number one out-of-home (OOH) advertising solutions provider, to bring a range of premium digital screens to advertisers across the region.
Through this partnership, Vistar can now seamlessly connect advertisers around the world to Big Tree's network of over 30 digital venues across Malaysia, spanning outdoor billboards, retail shopping malls and transit train stations.
Importantly, this partnership allows buyers and DSP partners the ability to access Big Tree's high-quality OOH screens into campaigns running across the region.
In the APAC region, Vistar Media has a presence in Australia, New Zealand, Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Hong Kong.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Amazon makes a splash in South Africa: e-commerce giant launches local marketplace
Amazon yesterday officially entered the South African e-commerce market with the launch of amazon.co.za.
SKAdNetwork takes root on Reddit: deeper post-install insights for app install campaigns
This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.
Reddit reports strong User Growth and Revenue Increase in Q1 2024
The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.
Site Reputation Abuse: manual reviews currently underway
Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.
Grok expands to the UK market
Large language model (LLM) platform Grok this week announced its official launch in the UK market.
The future of Google's Disavow links tool
The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.
Amazon launches Boost feature for posts
Amazon last month announced a new feature designed to streamline brand building for advertisers on its platform. This update integrates Amazon Posts, a free organic content creation tool, with Sponsored Brands ads, a pay-per-click advertising solution.
Google Search updates, helpful content, and recovery: a guide for marketers
On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).
Google launches Performance Max for Marketplaces
This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.
Understanding Light and Heavy audio listeners
New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
Amazon Ads expands AI image generation to Sponsored Display campaigns
AI image generation (beta) is now accessible to advertisers running Sponsored Display campaigns across eight marketplaces.
Amazon DSP unveils recommendations to optimize campaign pacing with creative sizes
The new feature, "Add missing creative sizes," addresses a common challenge that can impact pacing: missing creative assets.